Posts Tagged ‘tips and tricks’

“Authentic Marketing,” Part 2: On Actually Caring About People

Wednesday, May 12th, 2010

It’s become common in business literature to say that entrepreneurs who care about others tend to be more successful.  Thus, say business authors, it will profit you to act like a caring person.  Say “thank you,” smile, look into people’s left eye, let them do most of the talking, and so on.
I think it’s true [...]

The Trouble With “Tips And Tricks”

Thursday, April 17th, 2008

Bookstores and the Internet are overflowing with “tips and tricks” we can supposedly use to get other people to do what we want.  Whether you’re looking for advice on what to say in a job interview to make sure you’re hired, how to subtly pressure a potential customer to close that deal, or attractive body [...]