I’ve read a bunch of discussions on blogs recently about how to be “authentic” in marketing your goods and services—and, in some cases, whether authentic marketing is even possible—and I have some thoughts to contribute.  I’ll offer a simple, but powerful, question to ask when you’re working on selling your stuff to guide you toward [...]

In literature on changing careers or starting a business, one theme you’ll often hear is that the key product you’re selling is yourself, and that you need to fully believe in yourself if you want others to be interested in what you have to offer.  If you’re not confident in your ability to run a [...]