I’ve read a bunch of discussions on blogs recently about how to be “authentic” in marketing your goods and services—and, in some cases, whether authentic marketing is even possible—and I have some thoughts to contribute.  I’ll offer a simple, but powerful, question to ask when you’re working on selling your stuff to guide you toward [...]

Many of us are in the habit of telling ourselves we’re “not good enough.”  Whether it’s in our careers, our intimate relationships, our appearances, or some other area of our lives, we’re always convinced we don’t measure up to some standard of how we’re supposed to be.  Because it seems we can always find something [...]

I have a friend who would like to start her own business as an interior designer, and leave her current 9-to-5 job as a computer programmer.  She’s convinced that she has the skills, the startup capital, the contacts and so forth to make it happen.  But she’s still too scared to make the change.  Why?  [...]