Posts Tagged ‘elevator pitch’

Beyond The “Elevator Pitch”

Thursday, December 16th, 2010

We hear a lot in business literature about how it’s important to have an “elevator pitch” — a prepared speech about our business that’s so concise we could deliver it to someone on a brief elevator ride.  We’re often told to memorize our elevator pitch and practice it in the mirror, making sure we look [...]

“Authentic Marketing,” Part 5: A Personal Share

Wednesday, June 16th, 2010

“I teach people how to use mindfulness practices, like meditation and yoga, to focus while they work.  I help them bring these practices into their in-the-moment experience of working — to go beyond just using them on the yoga mat or the meditation cushion.”
This is a correct description of what I do.  Unfortunately, it also [...]

Bringing Humanity Into Networking

Monday, April 13th, 2009

“Who you are speaks so loudly I can’t hear what you’re saying.” — Ralph Waldo Emerson
I’ve been going to my fair share of business networking events recently, and what’s come up for me is that the conventional wisdom on networking and “selling yourself” could use a little tweaking.
Like many people, I used to go to [...]