Posts Tagged ‘authentic marketing’

“Authentic Marketing,” Part 5: A Personal Share

Wednesday, June 16th, 2010

“I teach people how to use mindfulness practices, like meditation and yoga, to focus while they work.  I help them bring these practices into their in-the-moment experience of working — to go beyond just using them on the yoga mat or the meditation cushion.”
This is a correct description of what I do.  Unfortunately, it also [...]

“Authentic Marketing,” Part 4: An Awareness-Building Exercise

Thursday, May 27th, 2010

In an earlier post, I suggested that we can actually enjoy marketing when we’re able to tap into our natural compassion and concern for others.  As I said, I think this often requires us to let go of the ways we protect ourselves from getting hurt when we interact with another person.
For example, if we’re [...]

“Authentic Marketing,” Part 3: I Can Read Your Mind

Saturday, May 22nd, 2010

It’s not just a line from the Alan Parsons Project — it’s the truth.
I know how you’re feeling and what your intentions are.  What’s more, everyone else does too.  Human beings are extremely empathic creatures.
I’m exaggerating a little — sometimes you can trick people into buying your facade.  But much of the time, when you [...]

“Authentic Marketing,” Part 2: On Actually Caring About People

Wednesday, May 12th, 2010

It’s become common in business literature to say that entrepreneurs who care about others tend to be more successful.  Thus, say business authors, it will profit you to act like a caring person.  Say “thank you,” smile, look into people’s left eye, let them do most of the talking, and so on.
I think it’s true [...]