So the Steve’s Quest concept art team and I have been working on a logo design for the show. I started out by suggesting that the logo use the metallic style of the logos of 1980s hard rock and heavy metal bands. By this, I mean bands like:
This style, I figured, is not only in keeping with the show’s musical approach, which is a playful homage to ‘80s hard rock with a few contemporary elements thrown in, but is also amusingly ironic. After all, the show is about a software engineer who, at least at the beginning, leads a pretty humdrum, non-epic, non-Norse mythological hero-like life.
We experimented with a few logo possibilities. The first idea we came up with looked, in my opinion, too spiky and ninja shuriken-like, and might scare people away:
Another idea we explored had, to my mind, science-fiction overtones, with the sleek and unusual shapes used for its first and last letters. I wasn’t totally sold on this one, because I was concerned that people might not understand what it said:
What I eventually decided to do was ask that the most prominent “spikes” be removed from the “shuriken” logo I showed you earlier, while keeping the appearance that the logo was forged from stainless steel or mithril (preferably in the fires of Hades or Mt. Doom):
This worked better for the people in my life who were generous enough to comment. However, a few still had trouble deciphering the words because of the two backwards “E”s. I personally like the backwards letters (maybe it comes from never having been able to produce legible handwriting), but hey — now that I’m in show biz, I should probably pay some attention to audience input.
So, here is what we most recently came up with, which is 100% “forwards” and hopefully 100% comprehensible:
Any comments would be most appreciated!
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